Project name Recruitment campaign
Client GEFCO Slovensko
Implementation period 2016
GEFCO is a global logistics company, however on Slovak market it meets with the same problem as everyone else – there is a lack of qualified workers. Our goal was to reach out to people in selected regions who are looking for a new job and offer them the vacant positions.
We decided to reach out to the target group in a non-traditional way – via creative recruitment videos tailor-made for the target group on channels that other competitors do not use. The comprehensive HR campaign for GEFCO Slovakia was launched by the video for warehouse operator (https://www.facebook.com/gefco.sk/videos/579383832253269/).
In first 10 days we have reached 26 380 people on Facebook and got 8 032 views with 1 618 clicks achieved. Accordingly the remarketing campaign with banners linked to real job offers reached 2 485 people with 121 clicks.