Homepage - PRime Time

Who we are

History

PRime time agency was founded in 1998. Two years later it became a member of the Association of Slovak PR agencies (APRSR). Since joining this Association we rank among the TOP 5 agencies based on the fees received. And since 2005, PRime time is a part of the global network of Weber Shandwick PR agencies.
We are different

We take pride in being different. We are not stigmatized by the routine Slovak PR which focuses mainly on traditional media relations. Since the key people came to PRime time from various fields (marketing, digital, media) we look at PR from a much wider angle than most local PR agencies. And precisely because of pursuing trends and inspiration we are the only agency team of Slovak PR to attend significant creative contests and festivals. We believe in the power of ideas and innovations which have the ability to distinguish the messages of our clients and help meet their goals. We place great emphasis on the communication strategy, knowledge of target groups and use of cutting-edge communication tools and approaches.
Three Sisters

We are the only PR agency in Slovakia to have the background of our affiliate companies - full-service advertising agency (Mayer McCann Ericskon) and media agency (Universal McCann) - at our disposal. They bring us internal services of advertising production, copywriting, graphic design, website development as well as all the sophisticated tools of media planning and buying.

Our team

Martin Mazag

Managing Partner

mazag@primetime.sk

"I love creativity, communication and people. Well, some of them.”

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Martin Mazag

Managing Partner

mazag@primetime.sk

"I love creativity, communication and people. Well, some of them.”

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Silvia Paprancová

Senior PR Consultant

paprancova@primetime.sk

"There is no need to waste energy on what is bad and negative, we always have to look for positive things, touch them and let them bloom...”

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Silvia Paprancová

Senior PR Consultant

paprancova@primetime.sk

"There is no need to waste energy on what is bad and negative, we always have to look for positive things, touch them and let them bloom...”

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Ľubor Zámečník

PR Consultant

zamecnik@primetime.sk

"Whoever wants, seeks ways; whoever does not, seeks reasons."

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Ľubor Zámečník

PR Consultant

zamecnik@primetime.sk

"Whoever wants, seeks ways; whoever does not, seeks reasons."

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Timea Ilavská

PR Consultant

ilavska@primetime.sk

"The most absurd and reckless aspirations have sometimes led to extraordinary success." – Luc de Vauvenargues

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Timea Ilavská

PR Consultant

ilavska@primetime.sk

"The most absurd and reckless aspirations have sometimes led to extraordinary success." – Luc de Vauvenargues

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Lucia „Lula“ Jakubcová

Digital Marketing Consultant

jakubcova@primetime.sk

“Life’s short. Talk fast.”

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Lucia „Lula“ Jakubcová

Digital Marketing Consultant

jakubcova@primetime.sk

“Life’s short. Talk fast.”

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Martina Koprušáková

Copywriter

koprusakova@primetime.sk

“There is a language in the world that everyone understands. It is the language of enthusiasm, of things accomplished with love and purpose, and as part of a search for something believed in and desired.” – Paulo Coelho

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Martina Koprušáková

Copywriter

koprusakova@primetime.sk

“There is a language in the world that everyone understands. It is the language of enthusiasm, of things accomplished with love and purpose, and as part of a search for something believed in and desired.” – Paulo Coelho

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Lenka Varchoľaková

Account Manager/PR Consultant

varcholakova@primetime.sk

Be a rainbow in someone else´s cloud.

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Lenka Varchoľaková

Account Manager/PR Consultant

varcholakova@primetime.sk

Be a rainbow in someone else´s cloud.

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Zuzana Gordová

Junior account manager

gordova@primetime.sk

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Zuzana Gordová

Junior account manager

gordova@primetime.sk

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Miroslava ,,Mimi” Petrášová

Junior - Social media manager

petrasova@primetime.sk

"Try and leave this world a little better than you found it, and when your turn comes to die, you can die happy in feeling that at any rate, you have not wasted your time but have done your best." -Robert Baden-Powell.

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Miroslava ,,Mimi” Petrášová

Junior - Social media manager

petrasova@primetime.sk

"Try and leave this world a little better than you found it, and when your turn comes to die, you can die happy in feeling that at any rate, you have not wasted your time but have done your best." -Robert Baden-Powell.

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Clients

Cooperation with the PRime time agency has been bringing us the expected results for many years. During our cooperation we went through different approaches to customer communication, we tried several media types and from the very beginning we continuously and successfully worked together with influencers. We highly appreciate the flexibility of the entire agency, which was most pronounced this year, when we had to change the concept of launching our new collection within 24 hours due to the coronacrisis. They managed the whole event professionally and with excellent results. It is said that you find a friend in need, and during the coronacrisis PRime time confirmed that they are a friend in both professional and human sense. Thank you!

Alena Langová
Operations & Marketing Manager, CCC Slovakia
The overall success of PR cooperation often depends on the relationship between the agency and the client. We have been able to maintain this for 8 years to the satisfaction of both parties, which results not only in interesting PR projects positively judged by PR experts, but also seamless cooperation. We especially appreciate the agency’s connection to expert events in the field of marketing and PR.”

Juraj Štefanovič
PR Specialist, ČSOB
PRime time won our PR agency selection process 5 years ago. Since then, we have never had a feeling or a reason to end our cooperation or challenge their qualities in any way by a new selection procedure. In addition to an independent and very responsible approach to work, I also appreciate their timeless approach, humanity, trade knowledge, and awareness of trends. They have a very good and friendly relationship with the media! That is absolutely crucial for me because, in a way, they represent us to the media.

Pavla Tomsová
Head of HR Heureka Group & PR Manager Heureka, HEUREKA.sk
We have been cooperating with the PRime time agency since 2017, when we both set out on the path of creating smokeless future in Slovakia. Since the beginning of our cooperation, they have shown a high degree of professionalism and have quickly learned to orient themselves in the complex environment of the tobacco industry. This sector is particularly challenging due to its many legislative restrictions and obstacles, which is why I greatly appreciate their ability to think creatively, find communication solutions and build relationships in the media market.

Juraj Králik
Communication Manager, Philip Morris Slovakia

Awards

2021
- PROKOP 2. place
  
  Communication launch
  
  TOMRA Collection Slovensko
  
  Category: B2B
- PROKOP 3. place
  
  Communication launch
  
  Nová nemocnica Sv. Martina v Martine
  
  Category: Small budget
2020
- PROKOP Shortlist
  
  Donate a good feeling
  
  UNICEF Slovakia
  
  Shortlist in main category CSR, philanthropy and PR for NGOs (2020)
2019
- PROKOP Shortlist
  
  Infotainment videos for ELTMA
  
  ELT Managment Company Slovakia
  
  Shortlist in main category Community Relations (2019)
- PROKOP 3rd place
  
  What do ballerinas wear when they are without pointes?
  
  CCC Slovakia
  
  3rd place in main category Business to Consumer PR (B2C) (2019)
- PROKOP 3rd place
  
  Deaf Child
  
  The Endowment Fund Telekom at the Pontis Foundation
  
  3rd place in special category CSR, philanthropy and PR for NGOs (2019)
2018
- PROKOP Shortlist
  
  Launch of armored vehicle Gerlach
  
  Zetor Engineering
  
  Shortlist in category Business to Business PR (2018)
- PROKOP 2nd place
  
  Launch of armored vehicle Gerlach
  
  Zetor Engineering
  
  2nd place in category Best Media Placement (2018)
- PROKOP 2nd place
  
  Epson – technologies that brought historical story to life
  
  Epson
  
  2nd place in category Corporate Communications (2018)
- PROKOP 1st place
  
  Let's cure uninterest
  
  The League for Mental Health
  
  1st place in category CSR, philantropy and PR for NGOs (2018)
2017
- Zlatý Klinec Shortlist
  
  Inspirator for saving
  
  ČSOB
  
  Shortlist in category Out of home (2017)
- PROKOP Shortlist
  
  BILLA Slovakia – strategic partner of Slovak Blind and Partially Sighted Union
  
  BILLA Slovakia
  
  Shortlist in category CSR, philantropy and PR for NGOs (2017)
2016
- PROKOP Shortlist
  
  Inspirator for saving
  
  ČSOB
  
  Shortlist in category Business to Consumer (2016)
- PROKOP Shortlist
  
  #EmergencyLessons
  
  UNICEF and EU
  
  Shortlist in category CSR, philantropy and PR for NGOs (2016)
- PROKOP 3rd place
  
  New Waste Act
  
  RECobal
  
  3rd place in category Business to Business PR (2016)
- PROKOP 2nd place
  
  Join us!
  
  GEFCO Slovakia
  
  2nd place in category Internal Communication (2016)
- Digital Retail Award Honoree
  
  Inspirator for saving
  
  ČSOB
  
  Honoree in Digital Retail Award (2016)
2015
- PROKOP Shortlist
  
  10K mania in Slovakia
  
  Lenovo
  
  Shortlist in category Business to Consumer (2015)
- PROKOP Shortlist
  
  What others pay doesn't apply to me (First online PR auction in banking segment)
  
  ČSOB
  
  Shortlist in category Digital PR (2015)
2014
- PROKOP Shortlist
  
  Aces of internet
  
  Autobazar.eu & Topreality.sk
  
  Shortlist in category Best Media Placement (2014)
- PROKOP Shortlist
  
  First Slovak interactive LinkedIn survey
  
  ČSOB
  
  Shortlist in category Digital PR (2014)
- PROKOP 3rd place
  
  Joy every day – a new communication positioning of the shopping center Polus City Center
  
  Polus City Center
  
  3rd place in category Community Relation (2014)
- PROKOP 2nd place
  
  Cube heads
  
  NESS
  
  2nd place in category Community Relation (2014)
- PROKOP 2nd place
  
  First Slovak interactive LinkedIn survey
  
  ČSOB
  
  2nd place in category Business to Consumer (2014)
2013
- PROKOP Shortlist
  
  Superfaktúra.sk – unique survey of tradesmen to the new tax and levy legislation
  
  Superfaktúra.sk
  
  Shortlist in category Business to Business PR (2013)
2012
- PROKOP 1st place
  
  Končíme.sk – 48-hour campaign
  
  LINEA
  
  1st place in category Business to Business (2012)
- PROKOP Grand Prix
  
  Končíme.sk – 48-hour campaign
  
  LINEA
  
  Grand Prix in category Crisis communication (2012)
- PROKOP Shortlist
  
  NESCAFÉ DOLCE GUSTO Piccolo Krups and Prada
  
  Nestlé
  
  Shortlist in category Event PR (2012)
- PROKOP 1st place
  
  Dominika Cibulková and KENO 10
  
  TIPOS
  
  1st place in category Best Media Placement (2012)