Project name #Goodweird
Implementation period 2015
In september 2015 Lenovo wanted to prepare a creative PR campaign which was aimed to support the launch of new YOGA series products. The goal was a successful launch of #Goodweird campaign in Slovakia, building awareness on YOGA products and their unique features as well as sales promotion.
For getting the attention of the target group we used the creative potential of a funn(k)y duo Tomáš Hafner and Martin Jakubec. The pair is known for their crazy songs and the fact that one can expect almost anything from them. That corresponds with the headline – to be good weird. We created a series of videos with viral potential where the duo showed the useful features of YOGA products in a bizarre way. We posted them on Facebook as well as the microsite odvazneiny.sk. Even the media event was bizarre – among others it was hosted by our Client clad head to toe in wet suit.